Social Media Marketing & Meta Ads

I run Meta advertising for 13 client accounts across restaurants, retail, salons, property and SaaS — and manage the page day to day on 9 of them.

Ads versus management

These are two different engagements and it is worth separating them. Ads means campaign strategy, audience building, creative direction and budget management. Management means also running the page itself: posting, responding to comments and messages, and keeping the brand present between campaigns.

Accounts where I do both consistently perform better, for an unglamorous reason — an ad that sends someone to a page with no recent activity and unanswered messages loses them.

The client roster

Client	Category	Platform	Ads	Page management
Chef Station	Restaurant	Instagram	Yes	Yes
Allure Jewellery	Jewellery Store	Facebook	Yes	Yes
Unzila Salon	Salon	Instagram	Yes	Yes
Auto Royal Deals	Car Dealership	Facebook	Yes	—
Velvet Nights	Clothing & Intimates	Facebook	Yes	Yes
The Glass Garden	Restaurant	Instagram	Yes	Yes
MensCure	Wellness Store	Facebook	Yes	Yes
Zameen Expert	Property Dealer	Facebook	Yes	Yes
Hash Video Downloader	Tool Site	Facebook	Yes	—
Churnfree	SaaS Tool	Facebook	Yes	Yes
Zalmis Kitchen	Restaurant	Instagram	Yes	Yes
Adnan Electronics	Electronics Store	Facebook	Yes	—
Food Ordering Client	Food Ordering	Facebook	Yes	—

What actually moves results

Creative beats targeting. Meta’s algorithm is good at finding the audience if the creative gives it a signal. Time spent on more creative variants consistently returns more than time spent narrowing an audience.

Events before budget. Campaigns optimising for the wrong event burn money efficiently in the wrong direction. Pixel and conversion event setup comes first on every account.

Local businesses need a different cadence. A restaurant needs frequent, cheap, timely creative. A property dealer or SaaS product needs fewer, better-considered campaigns. Running the same playbook across both is the most common mistake I see.